A Study On Ncell Service In Dang
EXECUTIVE SUMMARY
This summer project is done on the topic of "A Study on Ncell Service in Dang". The data collected for this project are primary as well as secondary. In this project, I have introduced Ncell shop. This study had been classified into three chapters. The first chapter includes background information, problem statement, objectives of the study, importance of the study, limitation of the study, hypothesis formulation, literature review and research methodology. Second chapter includes Data Presentation and Analysis which includes the relevant qualitative and quantitative data and analysis is presented there. In third chapter includes summary and conclusion. I have also included meaningful findings and useful suggestions and recommendations.
Ncell service is started in 2064B.S. in Dang. Ncell is providing its service in all the districts of Rapti Zone. The performance of The Ncell is quite good in the market. There are different facilities like Voice call & SMS service at the EDGE/GPRS, Call Waiting, Conference Call, Mobile Internet (GPRS/EGDE), MMS, PRBT etc. And due to these services customers are increasing day by day. There are total 2, 59,000 Ncell users in Dang. Ncell has also won different awards. As sales are increasing its profit is also increasing. According to the data, maximum customers are satisfied with Ncell service. Most of the customers of Ncell are internet users. It is easy to purchase due to its cheap rate. Ncell to Ncell incoming call rate is cheap but Ncell to other network is expensive.
In overall Ncell is trying to do its best. Customers attracts due to its good service. For the expansion of the business staffs should be skilled, feedback given by customers should be followed.
Chapter 1
INTRODUCTION
- Background Information:
1.1.1 Communication
Communication is the activity of conveying meaningful information. Communication requires a sender, a message, and an intended recipient. Communication can occur across vast distances in time and space. Communication is social interaction where at least two interacting agents share a common set of signs and a common set of semiotic rules. The communication process is complete once the receiver has understood the message of the sender. Communication is a process by which meaning is assigned and conveyed in an attempt to create shared understanding. Communication is the key factor in the success of any organization. Without communication nothing is possible in an organization as well as in the world.
Communication cycle:
1.1.2 Telecommunication:
Telecommunication is the transmission of information over significant distances to communicate. In earlier times, telecommunications involved the use of visual signals, such as beacons, smoke signals, semaphore telegraphs, signal flags, and optical heliographs, or audio messages via coded drumbeats, lung-blown horns, or sent by loud whistles. In the modern age of electricity and electronics, telecommunications now also includes the use of electrical devices such as telegraphs, telephones, and teleprinters, the use of radio and microwave communications, as well as fiber optics and their associated electronics, plus the use of the orbiting satellites and the Internet. A revolution in wireless telecommunications began in the first decade of the 20th century with pioneering developments in wireless radio communications by Nikola Tesla and Guglielm Marconi. Marconi won the Nobel Prize in Physics in 1909 for his efforts. Other highly notable pioneering inventors and developers in the field of electrical and electronic telecommunications include Charles Wheatstone and Samuel Morse (telegraph), Alexander Graham Bell (telephone), Edwin Armstrong, and Lee de Forest (radio), as well as John Logie Baird and Philo Farnsworth (television).
The world's effective capacity to exchange information through two-way telecommunication networks grew from 281 petabytes of (optimally compressed) information in 1986, to 471 petabytes in 1993, to 2.2 (optimally compressed) exabytes in 2000, and to 65 (optimally compressed) exabytes in 2007. Telecommunications play an increasingly important role in the world economy and the worldwide telecommunication industry's revenue was estimated to be $3.85 trillion in 2008. The service revenue of the global telecommunications industry was estimated to be $1.7 trillion in 2008, and is expected to touch $2.7 trillion by 2013.
Fig: A parabolic satellite communication antenna at the biggest facility for satellite communication in Raisting, Bavaria, Germany.
1.1.3 Telecommunications in Nepal:
The introduction of telecommunication services in Nepal is relatively recent. The first telephone exchange was established in Kathmandu in 1960. Since 1960 to 2004, the state-owned NTC also now known as Nepal Telecom or NDCL had been the monopoly telecom carrier. Now, other competing telecom service providers are UTL, and Ncell.
Fig: A Nepalese man hand-making a satellite dish in Nepal
1.14 Mobile Phone:
Mobile phone is one of the most essential things of people. It takes much convince for people. The technology of mobile phone is increase rapidly every day. A mobile phone is now, part and parcel of our lives. The sudden focus on the necessity for consistent communication has witnessed growth, from a simple hand phone to a 'touch screen' wonder. Mobile phones are also referred to as hand phones, wireless, cell phones, and cellular telephones. Today, the cell phone supports a number of services and cell phone accessories. These include text messaging, email, internet gaming, packet switching, cameras, video recorders, Bluetooth, radios, MP3 players and even dedicated GPS tracking devices.
1.1.5 Ncell:
Introduction:
Ncell Pvt. Ltd. stands as a privately owned GSM mobile operator in Nepal and is the first company to operate private GSM services in telecommunications sector of Nepal with the brand name “MERO MOBILE” in September 17, 2005. It was rebranded as Ncell in 12 March 2010. “N” stands for Nepal. It broke the monopoly held by the state-owned telecommunications company, Nepal Telecom by building a new arena in cellular telephony services. The company is now owned in 80% by Swedish/Finnish TeliaSonera Holdings.
Ncell has been part of TeliaSonera, a leading European telecommunication company since October 2008. TeliaSonera operates in over 20 markets with more than 460 million inhabitants, including the Nordic and Baltic countries, the emerging markets of Eurasia and Spain. TeliaSonera provides network access and telecommunication services that help people and companies communicate in an easy, efficient and environmentally friendly way. TeliaSonera creates value by focusing on delivering a world-class customer experience, securing quality in our networks and achieving a best-in-class cost structure. TeliaSonera is an international group with a global strategy, but wherever it operates it acts as a local company. Ncell has continued expanding coverage, enhancing quality and bringing new, efficient and easy-to-use services to the people of Nepal.
Ncell service in Dang is started in 2064B.S. At the time of establishment Ncell was providing its service in the dang district only but in the current situation due to the spontaneous growth of business it is providing its service in all the districts of Rapti Zone. The competitors of Ncell are Hello and UTL. Ncell serve to fulfill the needs of their individual customers and companies by providing customized services and they lay much emphasis on securing quality network. Ncell believe in making the wishes of our customers come true effortlessly and making their lives more enjoyable. Simplicity has become our lifestyle, making us cost efficient, enabling us to offer services with good value for money. Ncell is easy to deal with, to do business with and to partner with. Ncell’s communication services are easy to find, understand, buy, use and enjoy. It takes pride in making life a little easier and smoother for others. It helps users to stay connected 24/7 with their friends, family and to do the business effectively. Maximum Ncell users are satisfied with this service.
1.1.6 Offices of the Ncell corporote:
I) Head Office, Krishna Towers, New Baneshwor, Kathmandu
II) Branch Office, Pulchowk, Kathmandu
III) Branch Office, Srijana Chowk, Pokhara
IV) Branch Office, Dharan Road, Biratnagar
V) Branch Office, Banepa
VI) Branch Office, Janakpur
i) Outgrowth:
Ncell Pvt. Ltd. was previously known as Spice Nepal Pvt. Ltd., established in the year 2004 with the license issued by Nepal Telecommunications Authority to operate GSM mobile services both Post-Paid and Pre-Paid in the country and commercially launched its services on September 17, 2005 in the capital valley and vicinity. Today, in Rapti Zone 3 out of the 3 districts are covered with Ncell including Dang. Ncell was recently awarded 'network of the year' by the Duke of Poppington.Ncell is gradually expanding its network coverage in various urban, semi-urban and rural areas of the country. In many places Ncell is providing services to the subscribers by installing and using satellite equipments and network.
ii) Ncell Corporate Tariff:
Outgoing Local Calls
|
Rs/minute
|
Ncell to Ncell
|
1.60
|
Ncell to other GSM/CDMA, Local, network intra and inter fixed Lines
|
1.90
|
CUG(3+SIM cards)
|
0.60
|
International Calls
|
Rs/minute
|
USA
|
4.00
|
India, China, Hong Kong, Singapore ,Thailand
|
5.00
|
Malaysia, Canada, Bangladesh, Bahrain, Saudi Arabia
|
6.00
|
Pakistan
|
8.00
|
Japan
|
10.00
|
Sri Lanka
|
12.00
|
Rest of Middle East, Oceanic and Asia
|
20.00
|
Europe
|
24.00
|
Rest of the world
|
47.00
|
Satellite Networks
|
400.00
|
Mobile Internet(GPRS/EDGE/3G)
|
Rs.
|
GPRS Rs/KB
|
0.006
|
SMS
|
Rs/message
|
Ncell to all
|
1.00
|
International SMS
|
5.00
|
MMS
|
Rs.
|
Ncell to Ncell
|
3.00
|
Voice Mail
|
Rs.
|
Activation
|
Free
|
Listening to voice mail
|
Free
|
Prepaid Tariffs
a) Sajilo Tariff
Outgoing local calls(pulse rate 20 sec)
|
Rs/minute
|
Ncell to Ncell and all other networks
|
1.99 per min
|
Incoming calls
|
Rs/minute
|
All networks to Ncell
|
Free
|
International calls
|
Rs/minute
|
Bahrain, China, Canada, India, Malaysia, Thailand, USA, Hong Kong
|
6.00
|
Voice Mail
|
Rs.
|
One time activation
|
88.50
|
Listen to voice mail
|
1.66/minute
|
SMS
|
Rs/message
|
Ncell to Ncell
|
1
|
Ncell to other network
|
1.27
|
International(India, China, Canada, Bahrain, Hong Kong, Malaysia, Thailand, USA)
|
5.00
|
International(other countries)
|
10.00
|
Mobile internet(GPRS/EDGE)
|
Rs.
|
Activation of service
|
Free
|
GPRS upload and download(charging interval 10kb)
|
0.006/kb
|
MMS
|
Rs.
|
Activation of service
|
Free
|
Ncell to Ncell
|
3.00
|
b) Ramro Tariff
Outgoing local calls(pulse rate 20 sec)
|
Rs/minute
|
Ncell to 3 Favorite number*
|
0.99 per min
|
Ncell to Ncell
|
1.99 per min
|
Ncell to NTC GSM\CDMA Mobile
|
2.53 per min
|
Ncell to other network local fixed Lines (NTC PSTN, NTC CDMA fixed, UTL CDMA fixed)
|
2.13 per min
|
Ncell to other network calls within different district of same zone (NTC PSTN/NTC CDMA fixed / UTL CDMA fixed)
|
2.79 per min
|
Ncell to other network calls within different zones NTC PSTN/NTC CDMA fixed / UTL CDMA fixed
|
2.81 per min
|
Ncell UTL LMS Local Charge (calls within same district)
|
2.33 per min
|
Ncell UTL LMS Different Charging Area (calls within different districts and zones)
|
2.83 per min
|
Incoming calls
|
Rs/minute
|
All networks to Ncell
|
Free
|
iii) Services and Users:
A company that started its service with basic services like Voice call & SMS service at the launching phase, has one by one, introduced services like BlackBerry, 3G, Ncell Connect-browsing internet through a data card, EDGE/GPRS, Call Waiting, Call Forwarding, Conference Call, Voice Mail, Missed Calls Notification, SMS to e-mail, e-mail to SMS, USSD, Mobile Internet (GPRS/EGDE), MMS, PRBT and different types of Value added Services, Ncell has always planned and adopted new technologies and services available in the international market and provided them among its subscribers.
There are total 2, 59,000 Ncell users in Dang till now. Due to GPRS internet, cheap rate and other new facilities, Ncell users are increasing 104% per year. Mostly Ncell users are teenagers about 60% and 30% officers (adults).
iv) Customer Care:
Any user of Ncell can call to its customer care service center just by dialing "9005" from their Ncell phone. Besides, Ncell is providing services to the subscribers via its huge distribution network along with its 15 Customer Care Centers. It is gradually opening new customer care centers in different parts of Nepal where Ncell has extended its networks. Along with a big distribution channel, Ncell owned customer care centers and call center, Ncell is providing all types of services and help to the subscribers related to the brand.
v) Awards:
At the CEO Conclave Award-2006, organized by Voice & Data, South Asia’s leading information and communication magazine Ncell bagged awards for “Mobile Operator with Best Consumer Pull in Nepal” and “Most Innovative Mobile Operator in Nepal”. The winners were chosen among best mobile operators in the SAARC region for their contributions in cellular phone development, innovative products introduction and value added services rendition held at Colombo, Sri Lanka. Ncell was rewarded as "Mobile Operator with Best Consumer Pull in Nepal 2007" at an event held at Kathmandu.
vi) Other Facilities:
- Missed Call Notification:
Missed Call Notification is a service, which enables not to miss a single call even when phone is switched off or when there is not network coverage. Ncell users will receive detailed SMS of all the missed calls when they switch on their mobile phone or when they enter network coverage area.
- PRBT:
PRBT enables the person who calls Ncell users to listen to popular tunes instead of the regular tones. Their family, friends and colleagues can enjoy the tune until they answer the call. Users can choose popular songs from a wide list ranging from international chart busters to local hits and send it as a gift to anyone.
- USSD:
USSD based service is a special date exchange service used for receiving instant information. This service provides exchange of information between subscribers and operator’s special application in the real time mode.
- International Roaming:
This service enables users to carry their cell phone with Ncell number while travelling abroad. Ncell constantly increasing our networks worldwide for users to stay connected with their friends, family and business.
- Different Packages:
Small Package:
It has 500MB data. Occasional users can opt for a 500MB package at Rs.399* (80Paisa* per MB). To connect software users have to SMS 500MB to 9009 from Ncell to subscribe.
Medium Package:
It has 1000MB data. If Ncell users use internet more often, then user can opt for 1000MB package at Rs.699* (70Paisa* per MB). To connect software users have to SMS 1000MB to 9009 from Ncell to subscribe.
Large Package:
It has 5000MB of data. If Ncell users are always connected and browse a lot then users can opt 5000MB package atRs.1999* (40Paisa* per MB). To connect software users have to SMS 5000MB to 9009 from Ncell to subscribe.
- Offers:
Under the offer, the subscribers who have Ncell's Pro SIM will find three plans-Premium, Plus and Classic, according to the company. The subscribers will get 700 minutes of local call and 700 local SMS in all networks, 70 MB of data and five percent discount on five international destinations for Rs 999 per month under the Premiumscheme. Similarly, Plus tariff allows 300 minutes of local call, 300 SMS in all networks, 30 MB data and five percent discount on two favorite international destinations at Rs 499 per month.
Likewise, Under the Classic tariff subscribers are allowed the local calls at the rate of Rs 1.2 per minute within Ncell, Rs 1.5 to other networks, Re 1 per SMS on all networks, Rs. 0.04 per KB of data and competitive international calling rates at Rs 300 per month, said Ncell.
Vision of the Business:
The vision of Ncell Pvt. Ltd. is to become a leading business by providing a new and unique facilities as well as different surprise packages to the Ncell users.
Mission of the business:
The mission of the business is to become a best company for the service of different unique facilities with low charge than others. And also to deliver clear, concise solutions that improve customers’ competitive advantage in their market place.
1.1.7 Objectives of the Ncell:
- To become a SIM of first choice.
- To increase customers by providing different facilities.
1.2. Statement of the problem:
In this 20th century, every people use mobile phone. Mobile phone helps to communicate with family, friends, and other different peoples. Therefore, to communicate with others SIM card is necessary. And Ncell is one of the perfect SIM card in which there are different facilities as well as surprise packages and not so expensive. So, this study is mainly focused on the services provided by Ncell which can be helpful to the people.
- Objective of the study:
- To get information about services provided by Ncell.
- To know about the performance of the Ncell in the market.
- To analyze the number of customers using Ncell in dang.
- To analyze the satisfaction of the users.
- Importance of the study:
- This fieldwork is prepared to fulfill the objectives set forth by Pokhara University for the partial fulfillment of degree of BBA.
- This report helps to know about the facilities provided by the Ncell to the Ncell users as well as non users.
- This report also can be used as guidelines for preparing small project reports.
- This report helps to get information about Ncell corporate tariff.
- This report helps to get information about the position of Ncell in the market.
1.5 Limitation of the study:
During the study of research, many problems are faced. There are certain limitations in the study which are mentioned below:
- Due to the lack of time, the report does not contain deep analysis of Ncell service.
- The study is based on both primary as well as secondary data so report cannot be precise.
- Upto date and complete data are difficult to obtain because of unavailability of sufficient data, references and resources.
- Probability of accuracy is very low.
During the study, many kinds of obstacles are faced such as the different ways of talking, their behavior and sometimes could not get the proper feedback from them.
Continue....
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