A Study on Situation of KD Enterprises (Hero Honda Bike) in Ghorahi

No comments :
Executive Summary 
This summer project is done on the topic of “Situation of KD Enterprises (Hero Honda Showroom)”. The data collected for this project are primary as well as secondary. In this project, I have recognized the showroom name KD Enterprises and have divided this study into three chapters. The first phase is about the general background of study, objectives of the study, problem statement, hypothesis, significance, limitation and research methodology. Second phase is about the Data Presentation and Analysis which includes the relevant qualitative and quantitative data and analysis is presented there. In third phase, I have presented the summary and conclusion. I have even attempted to drive meaningful findings and deliver useful suggestions and recommendations. 
During the project of this showroom, I have found that the showroom has strong name in the market of the Ghorahi. It provides every facility to the customers of it. It sales its’ products in cash as well as installment system. In installment system it gives the time of 1 (one) year to the customer. And also provide the free servicing service to their customer. 
Hence, in overall the showroom performance in the every sector is best. And to expanse the business they should be polite, use the well trained manpower and so on. 

CHAPTER I 
INTRODUCTION 

Background Information 
Now a day’s motorcycles are being the most common and popular mode of transportation in most Asian countries. For instance Malaysia has almost half of road users registered by motorcycles. Though it makes our work easier and also saves our time and money it is the more danger vehicle by which people are facing with accident day by day than other vehicles. to be more severe for motorcyclists than for vehicle occupants. Fatality and serious injury rates have been found to be more than 20 times greater for motorcyclists than other vehicles. 
Though there is being accident day by day the demand of bike is increasing rapidly because now a day’s people are being lazy and want to live comfortable life. So different kinds of science and technologies are being invented. And these technologies are inventing different branded of bikes are day by day. Among the different brand Herohonda is one. Herohonda bile is Japanese bike. It has also different branded of bike like Herohonda, Super splendor, CBZ , Hunk, Karizma,  etc. Among these super splendor  is most famous and popular bike. 
This study has been commissioned by the Victoria International College (VIC), to know the situation of KD Enterprises. 
Introduction of Ghorahi Dang 
Dang is one of the largest valley of Asia. It is located in Mid-Western development region & situated in the height of 215m to 2058m from the sea level. The total area of this valley is 2955sq km. And Ghorahi is the part of this beautiful district. 
Dang district is connected with Salyan and Rolpa districts in the northern side, India in the south, Kapilvastu, Pyuthan, Arghakhanchi  in the east and Surkhet and Banke in the west. The main rivers of this valley are Rapti  and Babai. This valley has the temperate climate. There are 2 Municipalities (Ghorahi and Tulsipur), 39 VDCs and 5 election centers. 
According to the census of 2058 the total population of this valley was 462,896. The main occupation of the people of this valley is agriculture. Around 80% people are engage in agriculture and remaining 20% people are engage in service, business, industry and other sectors.  
The education system of this valley is quite good than other districts in Mid-Western development regions. Around 60% people are educated in this valley. Mainly the original inhabitants are Tharus. The other inhabitants are Brahman, Chhetri, Magar etc. Mainly 62.63% people speak Nepali, 26.73% speak Tharus and remaining speaks other language. The main religion of the people of this valley is Hindu. The main religion place of this valley is Chaunghera Mai, Ambikeswori, Barhakune Daha, Dharpani etc. 
There quite good facility of communication in this valley. The main means of communication are FM Radios, news paper,e-mail internet and telephone. There are three daily news papers and five FMs.There is one University in this valley.i.e. Nepal Sanskrit University Bijauri Dang. 
Introduction Of KD Enterprises 
KD Enterprises (Herohonda Showroom) was established in 2059 Shrawan  01,and was registered under the registration act 2060 in Cottage  and Small Scale Industry and Chamber of Commerce. It is the Single proprietorship of Business and the owners of this Showroom is Mr. Kumar Raj Shrestha. The starting capital of this Showroom was Rs 10,00,000 and now it is running with the capital of Rs 280,00,000. 
At the time of establishment 4 employees were able to get the job opportunities in this industry but in the current situation more than 15 people are employed. The main purpose of this Showroom is to accomplish the demand of customers. This Showroom gives priority to the brand and service.  
The competitors of this Showroom are TVS, Honda, Yamaha, Suzuki, Bajaj, and Annalifan. This Showroom provides different types of discount or special offer to its customer. The price rate of this Showroom is determined according to the rule of government. This Showroom pays 13% tax to the government annually. At first it hasn’t its own building so it use to pay rent but now it has its own building. This Showroom provides the bonus to its staffs according to the performance of staffs. 
The opportunities and challenges of KD Enterprises 
Opportunities: 
  1. Due to the population growth the demand increases. 
  1. In the coming season this showroom has estimated to supply around 1500 pieces of bike per year. 
  1. Due to the quricity of showing the personality people are demanding bike rapidly. 
Challenges:- 
  1. Difficult to have a competition on quality and price with other companies of bike. 
  1. Difficult to satisfy the customers demand. 
  1. Due to the credit facility there is high chance of being bad debt. 
  1. Because of political situation of our country there is difficult to sale the bike. 

Problem of Statement 
Motorcycles are the most common and popular mode of transportation in most Asian countries. For instance Malaysia has almost half of road users registered by motorcycles. Due to motorcyclists as vulnerable road users many road accidents are involved them. Motorcycle riding is much more likely to result in injury than car travel, and the resulting injuries are likely to be more severe for motorcyclists than for vehicle occupants. Fatality and serious injury rates have been found to be more than 20 times greater for motorcyclists than car drivers, with brain and orthopedic injuries prevalent. 
Because of science and technology the different branded of bike are invented day by day. Among the different brand Herohonda is one. Herohonda has also different branded of bike like Herohonda, Supersplender, CBZ, Karizma, Hunk, etc. 
This research is mainly conducted to analyze the situation of KD Enterprises (Herohonda Showroom) which includes the service, rate, brand etc. To fulfill the demand of management required by different organization and to develop the internal ability this research has been conducted. 
The KD Enterprises is one of the leading Herohonda two wheel outlets in Dang district. It was established in the year 2059, and its delivering to the customers in all over the Rapti Zone. For the past 10 years it’s been into the active in promoting two wheeler products but in the recent the sales is not so good only satisfactory because of the competition of market and dissatisfaction among large group of customers due to deteriorating in the quality of after sales service. Hence the management has felt the need to conduct through analysis about the existing effectiveness of after sales service and its impact on the organization overall sales performance. Hence the management had realized the need to conduct the result oriented analysis through the management trainees. I was glad to accept this assignment from the organization perspective and as a part of BBA curriculum to fulfill the summer project. “Situation of KD Enterprises” is the important statement of the problem in this project. 

Importance of study 
The main importance to conduct this research is to know the situation of this showroom. Is the showroom is achieving good profit or is going in loss. Due to lack of effective and efficient management, skilled manpower different kinds of business are being close. But according to my research KD Enterprises (Herohonda Showroom) is one successful business in Ghorahi. Today, we can see the competition in the market among various businesses. So to analyze the situation of this showroom this research is conducted. 
As a student of management, the main importance of conducting research is to develop the internal ability. And also to know the overall business situation of this city. The importance of this research is to get the knowledge about how to conduct the new business. To know the behavior of the business person this research is conducted. The great importance of conducting this research is to know the relationship between customer and producer. 

Limitation of the study 
  1. Primary and Secondary data used for information may have imperfection. 
  1. Due to lack of availability of data the data analysis is not feasible. 
  1. The data available on the questionnaire are quite limited to this report because of which the report cannot be designed in desired form. 
  1. The study has been completed within short time so many variables related to 
the interest of study have been left out. 
  1. This study does not cover the comparative analysis of performance of Hero Honda showroom. 

Objective of study 
The main objectives of this research are as fallows 
  1. To know the business opportunities of Herohonda Showroom. 
  1. To know the business challenges of Herohonda Showroom. 
  1. To know the service provided by Herohonda Showroom. 

Hypothesis: 
The hypotheses on this research are as fallows. 
 Present situation of KD Enterprises is quite good. 
  1. There will be spontaneous growth of KD Enterprises in future. 
  1. Customer satisfaction in current situation is good. 
  1. The service provided by this showroom is in Rapti Zone. 
  1. The profit of this showroom is increasing day by day. 











Page Break 
Organization of the Study: 
The study has been organized into three chapters, which are as follows 
Chapter 1: Introduction 
  • Background of the Study 
  • Statement of the Problems. 
  • Objectives of the Study. 
  • Opportunities and challenges 
  • Limitation of the Study. 
  • Organization of the Study. 
  • Research Methodology. 
  • Research Design 
  • Sources of Data 
  • Review of Literature. 
Chapter 2: Data Presentation and Analysis 
Chapter 3: Summary, Conclusion & Recommendation. 


Page Break 
Literature Review 
We know that literature review is a detail study of other different books and documents on which field work will complete. It enables to know the researches written about the related topics, or types of theory have been advanced, different types of arrange able approaches. 
Bikes are one of the means of transportation which is helping to save the time. Mainly bikes are used by jobholders, students, businessmen.  
The motorbikes are made to fulfill the demand of customer so there is the satisfaction of customer. Customer satisfaction is the determination of the degree to which a company’s products or services meet the requirements of the end user. “Customer satisfaction is the customer’s evaluation of a product or a service in terms of whether that product or service has met their needs and expectations.” Customer’s expectations are continuously increasing. Brand loyalty is a thing of past.  Customers seek out products and producers that are best able to satisfy their requirement. It is not enough if the product meet customer expectations like the behavior or attitude of the person. Customer satisfaction is the combination both technical features and human behavioral aspects (H.R. Institute of Higher Education, Hassan 42). 
The ultimate measure of the effectiveness of any motorcycle training program is its impact on accident rates. In the last ten years, several states and provinces have attempted to assess the impact of motorcycle training using a matched sample approach. These includes Illinios (Satten, 1980, and Mortimer, 1984), Ontario (Jonah, et.al, 1982); Wisconsin (Leung and Rading, 1987), Pennsylvania (Mc Knight, 1987) and British Columbia (Rothe and Cooper, 1987 and Mc David, et.al 1989). 
Mc David (Mc David, et.al, 1989) found that “Trained riders tend to have fewer accidents of all kinds (all motor vehicle accident combined), fewer motorcycle accidents and less severe motorcycle accidents. Although these differences are not large in a statistical sense, they suggest that when case is taken to carefully match trained and untrained riders, training is associated with a reduction in accidents. 
A few of the earliest studies (Satten, 1980, Jonah, 1982 and Mortimer, 1984) found that a straight comparison of trained and untrained riding populations showed that the untrained riders had lower overall accidents rates. However, these differences vanished when results were adjusted to reflect differences in age, sex, riding history, exposure and education between the trained and untrained populations. 
Rothe and Cooper (1987) found some evidence to suggest that trained riders had fewer accidents during their first year of riding, but their sample sizes were so small for the period that the finding was not statistically significant. 
Past studies also give different results regarding the impact of training or recorded motorcycle violations. Although Mortimer (1984) found no differences in the violation rates experienced by trained and untrained riders, both Satten (1980) and Jonah (1982) found significantly fewer violations among course takers. 


Satten (1980), Mortimers (1984), and Rothe and Cooper (1987) all found that riders who had taken a motorcycle training course were more likely to use safety gear such as helmets and heavily reflective jackets. 
Although only one of the studies to date has concluded that motorcycle training reduces accidents, most have suffered from methodological difficulties which make it impossible to reach any firm conclusions regarding training effectiveness. 
Page Break 
Research Methods 
A systematic methodology is required to pick out an actual result for any special study. Research means the search for knowledge and methodology refers to various sequential steps that are adopted in the study. A true research design is basically concerted with various steps to collect the data for analysis and draw a concrete conclusion. This fieldwork is undertaken to have a clear picture of situation of Herohonda bike in Dang through questionnaires and interviews. In the process of data collection one has to choose the method for procurement of data and information. 
For this purpose, different kinds of research methods have been used. 

Research Design 
While the objective of this research is mainly to assess the service provided by KD Enterprises in Ghorahi. A Research Design is purely and simply of the framework or plan of study that guides the collection and analysis of data. A true research design is basically concerted with various steps to collect the data for analysis and draw a concrete conclusion. The main objective of this study is to examine the situation of Herohonda bike in Ghorahi. To achieve this objective, both the descriptive research design and case study research design have been adopted. 
Descriptive research design includes simple description of KD Enterprises based on establishment, staffs, building, financial obligation, shareholders etc. 
Similarly case study research design includes total study of situation of Herohonda bike in Ghorahi. The depth study has been conducted. Each and every aspect has been studied. Variety of methods has been applied to collect datas.ie. participative method, observation method, interview method, questionnaire  method etc. This research design have been concentrated in qualitative study (which cannot be measured in statistical value) i.e. perception, feelings, attitude, image, economic status of the respondent. Although quantitative data’s have been also used but main focus have been given to quality. 




Sources of Data 
Mainly two sources of data’s have been used in this research: 
Primary Source 
The primary data was collected by open-ended questionnaire as well as observation method. The questionnaire was designed to gather required information and they were provided to the owner of KD Enterprises. Most of the primary data’s are based on the annual report of KD Enterprises. 
 Secondary Sources 
In the secondary sources of data collection method, researcher collects data by the help of published and unpublished sources of different organization. Just like the information which were not possible even with owner of KD Enterprises different websites were used to find out the correct information about the condition of bike in the market. 

Page Break 
CHAPTER II 
DATA ANALYSIS AND MAJOR FINDINGS 
Data Presentation and Analysis 
  1. Capital structure of KD Enterprises 

Year 
Capital 
2063-2064 
3500000 
2064-2065 
10000000 
2065-2066 
12000000 
2066-2067 
18000000 
2067-2068 
28000000 

 
Fig:- Diagram of capital structure 
In the given table X-axis measures the fiscal year where Y-axis measures capital structure of KD Enterprises. From the above data, we can conclude that capital structure of KDE is increasing in every fiscal year. In fiscal Year 2063-2064 the capital was 35 lakhs but in the last fiscal Year 2066-2068 the capital was around 3 crore. By this data we can conclude the capital structure of KDE is increasing day by day. 
  1. Total sales of KD Enterprises 

Year 
Sales 
2063-2064 
200 
2064-2065 
400 
2065-2066 
800 
2066-2067 
1700 
2067-2068 
2000 
[Text Wrapping Break] 
 
Fig:- Diagram of total sales 
In the given table X-axis measures the fiscal year where Y-axis measures total sales of KD Enterprises. From the above data, we can conclude that total sales of KDE are increasing in every fiscal year. In fiscal Year 2063-2064 the total sales was 200 but in the last fiscal Year 2066-2068 the total sales was 2000. By this data we can conclude the total sales of KDE are increasing day by day. 

  1. Total profit of KD Enterprises 
Year 
Profit 
2063-2064 
820000 
2064-2065 
1750000 
2065-2066 
2400000 
2066-2067 
3010000 
2067-2068 
3200000 

 
Fig: - Diagram of total profit 
In the given table X-axis measures the fiscal year where Y-axis measures total profit of KD Enterprises. From the above data, we can conclude that total profit of KDE is increasing in every fiscal year. In fiscal Year 2063-2064 the total profit was 8 lakhs and 20 thousand but in the last fiscal Year 2067-2068 the total profit was 32 lakhs. By this data we can conclude the total profit of KDE is increasing day by day. 
  1. No. of staffs of KD Enterprises 
Year 
No. of staffs 
2063-2064 
6 
2054-2065 
8 
2065-2066 
10 
2066-2067 
11 
2067-2068 
12 


 
Fig: - Diagram of No. of Staffs 
In the given table X-axis measures the fiscal year where Y-axis measures no. of Staffs of KD Enterprises. From the above data, we can conclude that no. of Staffs of KDE is increasing in every fiscal year. In fiscal Year 2063-2064 the no. of Staffs were 6 but in the last fiscal Year 2067-2068 no. of Staffs were more than 12. By this data we can conclude the no. of Staffs of KDE was also increasing day by day. 

 Continue...



No comments :

Post a Comment

Subscribe to: Posts ( Atom )
Thank You!!||Keep visiting on this blog for more new updates